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AMEX

Elevating American Express Campaigns Through Advanced Animation

Who

American Express is a global leader in financial services, known for its premium offerings and commitment to delivering exceptional value to its customers. To reinforce its position as a trusted and aspirational brand, American Express partnered with R/GA to create a high-impact social media and advertising campaign. The goal was to captivate audiences with visually stunning animations that conveyed the brand’s sophistication and modernity across multiple channels.

What

"The brief was to design and produce a series of animated adverts for American Express to run across video, social media, and HTML5 banners. Consistency was critical—the animations had to maintain the same level of sophistication and seamless quality, whether viewed as a video ad or as web-based animated content. Key requirements included: • Advanced animation techniques to deliver smooth, engaging visuals. • Consistent quality across all media formats, including video and web. • Scalable and efficient delivery for use across multiple platforms."

The project included:

How

We approached the project by prioritising advanced animation techniques to ensure fluidity and engagement across all formats. Our team worked closely with R/GA to ensure the creative vision was maintained, delivering polished animations that adhered to American Express’s premium brand identity. The process included: • Designing animations with a unified style to ensure consistency across video, social media, and HTML5 banners. • Developing scalable HTML5 banner ads with smooth transitions and lightweight coding to optimise performance on the web. • Rendering high-quality video assets to align seamlessly with animated web content. • Testing animations across platforms to ensure consistent performance and visual impact, no matter the medium.

Through meticulous attention to detail, we achieved a cohesive and visually stunning campaign that resonated with American Express’s audience across all touchpoints.

The Impact

The campaign successfully delivered a seamless and cohesive animation experience across all media formats.

The advanced animations boosted audience engagement, driving stronger ad performance.

The project strengthened American Express’s premium brand image with visually polished and consistent content.

R/GA was able to roll out the campaign efficiently across multiple platforms with no compromise on quality.

The collaboration showcased how innovative animation techniques can amplify a brand’s message and impact.

View live project

Here’s what they had to say

This project demonstrates how cutting-edge animation and collaborative execution can create a powerful, cohesive campaign. Working with R/GA, we helped bring American Express’s vision to life, delivering exceptional results across all digital and social channels.