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Captain Seat

Driving Quality with a Rebrand and Digital Transformation

Who

Captain Seat is the UK’s leading supplier of rock and roller beds for camper vans, as well as a trusted provider of upholstery services for all types of vehicles. Known for their craftsmanship and dedication to quality, they deliver world-class products that transform both the aesthetics and functionality of vehicles. Their commitment to excellence and customer satisfaction sets them apart, and as a testament to their outstanding reputation, even one of our team members became a proud owner of their rock and roller bed for a camper van.

What

Captain Seat approached us to elevate their brand and digital presence. The goal was to create a brand identity that aligned with the superior quality of their products and services, ensuring it resonated with their audience. Alongside the rebrand, they required a website redesign and rebuild, as well as a robust digital activation strategy to increase visibility and engagement. The project included: • A customer-focused rebrand to reflect their values and craftsmanship. • A complete website redesign and rebuild using WordPress. • A successful social media advertising campaign. • Ongoing digital activation and marketing support over a year.

The project included:

Customer-focused rebrand reflecting craftsmanship and quality.

WordPress website redesign with seamless user experience.

Successful year-long social media campaign driving growth.

Strengthened digital presence through consistent activation efforts.

How

We began with a deep dive into Captain Seat’s customer base and values, crafting a rebrand that reflected their dedication to quality and innovation. The new branding captured the essence of their craftsmanship while creating a more modern and approachable identity. Next, we redesigned and rebuilt their website on WordPress, focusing on usability and performance. The site not only showcased their products and services but also offered a seamless user experience, making it easier for customers to explore their offerings and place orders.

To amplify their reach, we ran a year-long social media ad campaign, driving traffic to the new website and increasing brand awareness. Our ongoing digital activation efforts included content creation, audience engagement, and performance tracking to ensure sustained growth and visibility.

The Impact

The rebrand elevated Captain Seat’s identity, aligning it with their world-class products.

The new WordPress website enhanced usability and improved customer engagement.

The social media campaign increased website traffic and drove significant brand awareness.

Ongoing digital activation strengthened their online presence and built lasting customer relationships.

Captain Seat is now positioned as a leader in the camper van and vehicle upholstery market.

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Here’s what they had to say

This project exemplifies how a strong rebrand, coupled with a robust digital strategy, can transform a business’s online presence. Captain Seat is now a standout brand in their industry, delivering exceptional products with an equally exceptional customer experience.