From a dream, to reality

So you see yourself, one, five, ten years from now. Running the business of your dreams. You have a queue of investors ready to invest and more positive reviews than the sky does stars. You’re on top of the world. Feels good, right? But how do you get there? Well, the answer to that question is right here.

icon of a spaceman planting a flag on a small planet

App Development Company

As your long term partner,
your business is our business.

This means we win when you win! And to make sure that happens, we’re strict with data, give everything the attention it deserves, and only produce what we'd be happy to call our own.

Everything we do at Untapped.

Discovery / Strategy

  • Question time (not the game show)
  • Discovery
  • User research
  • Competitor analysis

The discovery part that comes before the planning, doing and growing is essential. It could be the difference between a project that hits and one that flops.

At this stage, we want to get to know your business, its goals, and what you want from the project. If you have any questions, it's time to set them free.

Once that's done, we can crack on with the research. And it starts with understanding your users. This will tell us what they like, what they don’t like, their needs, wants and motivations.

Competitor research is next, and this will tell us how others in your industry are doing things.

Planning

  • Technical Planning
  • Digital Business Consultancy
  • Digital Business Advice/Consultancy
  • Scientific Research to back up the tech

Let’s plan. And when we say plan, we mean detailed, meticulous, heavy planning. The type that will save you time and money in the long-run.

First off, we’ll help you visualise your project and understand what it will include. Think planning docs, wireframes and spec sheets.

Technical planning is next. Here, we’ll decide whether your project is viable from a technical point, and if it’s achievable within your budget. Because, you know, it’s better to be honest and upfront from the get-go.

We’ll also advise you on how to run things once your product is live, to make sure it stays that way. As far as giving business advice goes, we know the ropes. Look at how we helped The Cotswold Veg Box Company generate £300k in their first year of trading.

Data

  • Data analysis
  • Machine Learning
  • Analytics
  • SEO

Imagine your business is a flower. The data is the food that helps it blossom. And by studying the food — the data — we’ll know what your users desire, and what’s needed to grow your business in the short, medium and long term.

There’s a lot of tech available for gathering, storing and monitoring user data. Luckily, we know them all like Tom knows Jerry.

As well as helping you pick the right tech for your business, we’ll triple-check it’s going to give you everything you need to know about your audience.

SEO is data-heavy, too. From picking out keywords and sorting through performance stats, to building links and knocking down canonicalisation, we’ll work with the development teams on all things SEO to send your business to the top.

Design and content

  • UI Design
  • UX research and analysis
  • Logos and Icons
  • Branding
  • Marketing & social assets
  • Hi-res prototyping
  • Copywriting

This is where ideas turn into fancy things on screens. Logos, icons, websites and apps, all start here.

The prototype will be the talking point. Complete with branding and user interface elements, it’ll work just like the real thing — bar some of the complex techy bits. Click, scroll and interact, you’ll be firmly in your user’s seat. It’ll be easy to share, too, so you can get a second opinion if you need one.

It’s all well and good having a strong product, but it’s all for nothing if your marketing is as dull as a typical English summer. Whether it’s social or email, you need scroll-stoppingly good content to promote your products and build your brand. And that’s the type we create at Untapped. Get on board.

Copywriting helps with this, too. We work with some great copywriters who can help bring your brand to life, while making sure you avoid sounding like Robert the corporate robot from 1971.

App Development

  • Native Mobile Apps
  • Hybrid Mobile Apps
  • PWAs
  • Push Notifications, Biometrics etc

This development stage brings together your app’s features, components and assets. We create two types of mobile apps: native and hybrid

Hybrid apps are typically cheaper and are perfect for displaying more basic content. If you’re looking to validate a business idea quickly, and on a strict budget, hybrid apps are the one.

Native apps are the pricey option, typically built with investment. Great for displaying intense graphics, they're ideal for apps with millions of active users. Because of this, they require a lot more maintenance.

Talking of maintenance. Whether it’s updates, general tinkering, or even adding new features as your business grows — we’re here to help.

Development

  • Web
  • E-commerce
  • Bespoke digital products
  • DevOps, Backend & APIs

The other side of development is supporting websites and digital products. And now that we have the design, it’s time to look at how your website performs different tasks.

From systems that help you manage stock and plan deliveries to search-friendly UX, we'll equip your e-commerce website with everything it needs to provide the ultimate user experience.

Got plans to scale? The work we do in the backend will mean that your site’s set up and ready to expand as soon as you are. Nothing is holding you back.

Delivery and testing

  • QA - Automation Testing
  • QA - Manual Testing
  • App store and Google play setup

Your digital product is ready! Look, it won’t be unsheathed like a new Porsche, and it won’t come with a big red ribbon, but that doesn’t mean it won’t be exciting.

Even after the product is built, there’s still work to do. Or should I say, testing. We’ll do manual checks on things like copy, icons and logos, and automated checks to ensure your product is running as it should. By doing both, nothing falls through the cracks.

With apps, there’s even more to do. Because you don’t just flick a switch and it’s live — it needs somewhere to live. But don’t worry. We’ll make sure you have everything ready for a hassle-free launch, so you can focus on other things, like your marketing.

Discovery & Strategy

  • Question time (not the game show)
  • Discovery
  • User research
  • Competitor analysis

The discovery part that comes before the planning, doing and growing is essential. It could be the difference between a project that hits and one that flops.

At this stage, we want to get to know your business, its goals, and what you want from the project. If you have any questions, it's time to set them free.

Once that's done, we can crack on with the research. And it starts with understanding your users. This will tell us what they like, what they don’t like, their needs, wants and motivations.

Competitor research is next, and this will tell us how others in your industry are doing things.

Data

  • Data analysis
  • Machine Learning
  • Analytics
  • SEO

Imagine your business is a flower. The data is the food that helps it blossom. And by studying the food — the data — we’ll know what your users desire, and what’s needed to grow your business in the short, medium and long term.

There’s a lot of tech available for gathering, storing and monitoring user data. Luckily, we know them all like Tom knows Jerry.

As well as helping you pick the right tech for your business, we’ll triple-check it’s going to give you everything you need to know about your audience.

SEO is data-heavy, too. From picking out keywords and sorting through performance stats, to building links and knocking down canonicalisation, we’ll work with the development teams on all things SEO to send your business to the top.

App Development

  • Native Mobile Apps
  • Hybrid Mobile Apps
  • PWAs
  • Push Notifications, Biometrics etc

This development stage brings together your app’s features, components and assets. We create two types of mobile apps: native and hybrid

Hybrid apps are typically cheaper and are perfect for displaying more basic content. If you’re looking to validate a business idea quickly, and on a strict budget, hybrid apps are the one.

Native apps are the pricey option, typically built with investment. Great for displaying intense graphics, they're ideal for apps with millions of active users. Because of this, they require a lot more maintenance.

Talking of maintenance. Whether it’s updates, general tinkering, or even adding new features as your business grows — we’re here to help.

Delivery & Testing

  • QA - Automation Testing
  • QA - Manual Testing
  • App store and Google play setup

Your digital product is ready! Look, it won’t be unsheathed like a new Porsche, and it won’t come with a big red ribbon, but that doesn’t mean it won’t be exciting.

Even after the product is built, there’s still work to do. Or should I say, testing. We’ll do manual checks on things like copy, icons and logos, and automated checks to ensure your product is running as it should. By doing both, nothing falls through the cracks.

With apps, there’s even more to do. Because you don’t just flick a switch and it’s live — it needs somewhere to live. But don’t worry. We’ll make sure you have everything ready for a hassle-free launch, so you can focus on other things, like your marketing.

Planning

  • Technical Planning
  • Digital Business Consultancy
  • Digital Business Advice/Consultancy
  • Scientific Research to back up the tech

Let’s plan. And when we say plan, we mean detailed, meticulous, heavy planning. The type that will save you time and money in the long-run.

First off, we’ll help you visualise your project and understand what it will include. Think planning docs, wireframes and spec sheets.

Technical planning is next. Here, we’ll decide whether your project is viable from a technical point, and if it’s achievable within your budget. Because, you know, it’s better to be honest and upfront from the get-go.

We’ll also advise you on how to run things once your product is live, to make sure it stays that way. As far as giving business advice goes, we know the ropes. Look at how we helped The Cotswold Veg Box Company generate £300k in their first year of trading.

Design & Content

  • UI Design
  • UX research and analysis
  • Logos and Icons
  • Branding
  • Marketing & social assets
  • Hi-res prototyping
  • Copywriting

This is where ideas turn into fancy things on screens. Logos, icons, websites and apps, all start here.

The prototype will be the talking point. Complete with branding and user interface elements, it’ll work just like the real thing — bar some of the complex techy bits. Click, scroll and interact, you’ll be firmly in your user’s seat. It’ll be easy to share, too, so you can get a second opinion if you need one.

It’s all well and good having a strong product, but it’s all for nothing if your marketing is as dull as a typical English summer. Whether it’s social or email, you need scroll-stoppingly good content to promote your products and build your brand. And that’s the type we create at Untapped. Get on board.

Copywriting helps with this, too. We work with some great copywriters who can help bring your brand to life, while making sure you avoid sounding like Robert the corporate robot from 1971.

Development

  • Web
  • E-commerce
  • Bespoke digital products
  • DevOps, Backend & APIs

The other side of development is supporting websites and digital products. And now that we have the design, it’s time to look at how your website performs different tasks.

From systems that help you manage stock and plan deliveries to search-friendly UX, we'll equip your e-commerce website with everything it needs to provide the ultimate user experience.

Got plans to scale? The work we do in the backend will mean that your site’s set up and ready to expand as soon as you are. Nothing is holding you back.

icon of an exclamation mark

State of mobile 2022

Untapped is mobile focussed for 2022 and beyond
Mobile
Experience
64%
of employees rarely use enterprise apps because of poor user experience
Device
Diversity
3+
devices are used daily by a person for work/non-work activities
Business
Impact
67%
of IT professionals believe mobility will impact more than the internet did
icon of an exclamation mark

Components of Software Development costs

There are four major pieces to software development costs. Combined, these form an idea of how much a project will cost depending on its different aspects and your expectations.

We put most of our focus on development, which plays the biggest role in costs, project management, quality assurance and UI/UX design.

Each one is a vital part of successful product development.
Software costs are made up from these core areas:
circular line graph showing software costs made from core areas, broken down by percentage.
Software costs are made up from these core areas:
Development (65%)
Project Management (14%)
Design (9%)
Quality Assurance (7%)
Other specialist areas (5%)

So, what’s the damage?

Thing is, we treat every business and project uniquely. And because of this, we need to sit down and understand exactly what you need before giving you a quote.
We’ll look at your expectations, the size of the project, and what technology we need to call upon, and only then are we in a position to quote

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So, how can we help you?

Get some support

Something broken? Got a non-urgent question? Support is the one.
support@thisisuntapped.com

Call us

Mon-Fri from 8am to 5pm.
0203 004 7985

Unleash your untapped potential

Get in touch to find out what we can do for your business.
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