Who
Cars are a big investment, and their maintenance can be a financial burden. Car Protect Direct offers a solution: tailor-made monthly subscription plans that bundle servicing and warranty into one. Dedicated to saving customers thousands and ensuring road safety, Car Protect Direct is one of the few providers approved by Trading Standards, giving their customers added peace of mind.
What
Car Protect Direct approached us to build a modern, user-friendly website that not only highlighted their products but also offered a seamless checkout experience. Their goal was to provide a platform where customers could quickly and easily find the protection plan they needed, with minimal effort. Our role extended beyond building the site. We proposed key tech and UX improvements to ensure the checkout process was as smooth and efficient as possible. The project included: • A streamlined, responsive website design. • Up-to-date digital strategy and operational model. • Optimised payment options for fast and easy sign-up.
The project included:
Fully responsive website optimised for usability and trust.
Three-click direct debit setup for a fast checkout experience.
Vehicle and address lookup features to reduce manual input.
Turned around quickly and delivered on budget.
How
The Car Protect Direct website was designed with simplicity and usability at its core. With three main pages and nine variations dynamically retrieved via API, we ensured a smart, streamlined user journey. To enhance convenience, we implemented a vehicle lookup feature using the car’s registration number, allowing users to save time and reduce manual data entry. Additionally, we included address lookup functionality, enabling customers to enter either a postcode or the first line of their address to speed up the process further.
For an even faster checkout experience, we incorporated a three-click direct debit setup. This feature minimised friction in the purchase process, ensuring users could complete their transactions quickly and without unnecessary steps. By focusing on speed and simplicity, we prioritised user satisfaction and maximised adoption rates.
The Impact
The project was delivered on budget and within a tight timeframe.
The simple, responsive website design offered maximum user experience.
The efficient basket process enhanced customer trust and convenience.
Streamlined sign-up processes boosted user adoption rates.
The platform is cost-effective and incredibly easy to use.
This project demonstrates how thoughtful design and smart technology can transform the online customer experience. The Car Protect Direct website is now a seamless and efficient platform, perfectly aligned with their mission to simplify vehicle care and protect their customers on the road.
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