Who
Oxa Life is a Switzerland-based technology company at the forefront of health innovation. Their groundbreaking breathing wearable empowers users to monitor, understand, and improve their breathing patterns, promoting a healthier lifestyle. With a focus on precision and user experience, Oxa Life has positioned itself as a leader in the growing wellness tech industry, delivering cutting-edge solutions that blend science and technology seamlessly.
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What
When Oxa Life approached us, their project was already underway but facing significant challenges. Their existing agency struggled to meet the high standards of design and development required to launch their new platform effectively and at speed. The brief demanded advanced yet subtle animations to enhance user engagement and bring the website to life without being overbearing. Moreover, the platform needed to combine Webflow’s powerful design flexibility with Shopify’s robust e-commerce capabilities to create a seamless experience for users. We joined the project partway through and were tasked with turning it around quickly to meet tight deadlines. This required not just technical expertise but also a deep understanding of design and UX to ensure the final product aligned with Oxa Life’s premium brand identity and user-centric philosophy.
The project included:
Integrated Webflow and Shopify seamlessly.
Advanced animations enhanced user experience.
Total sales increased 88% month after launch
Total orders up 91% month after launch
Conversion rate up 42% month after launch.
All this helped lead to aquisition for Nanoleq by Myant a few months later.
How
Using Agile methodologies, we transformed the project in just six weeks, deploying incremental updates to production every two weeks to maintain momentum and ensure continuous progress. Working closely with the Oxa Life team, we provided both technical solutions and design input, refining the website’s UX to deliver a sleek and intuitive experience. A critical focus was the implementation of advanced but subtle animations on key pages. These animations were designed to enhance storytelling, guide users naturally through the site, and add a sense of sophistication that reflected the quality of Oxa Life’s product. Balancing creativity with functionality, we used Webflow for the front-end development, leveraging its unique creative capabilities, while Shopify’s powerful e-commerce backend handled the platform’s transactional needs. This combination ensured the best of both worlds—stunning visual design and seamless functionality.
By mixing these two technologies, we created a platform that was both aesthetically striking and highly functional, enabling Oxa Life to showcase their innovative wearable and support their growing customer base effectively.
The Impact
Integrated Webflow and Shopify seamlessly.
Advanced animations enhanced user experience.
Total sales increased 88% month after launch
Total orders up 91% month after launch
Conversion rate up 42% month after launch
All this helped lead to aquisition for Nanoleq by Myant a few months later
This project exemplifies how thoughtful design, technical expertise, and close collaboration can create a platform that not only meets but exceeds expectations, empowering Oxa Life to showcase their innovation and transform the wellness tech industry.
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