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Waypoint

Redefining a Brand for Global Impact

Who

Waypoint Commodities is a leader in the global commodities trading sector, connecting markets and providing clients with strategic insights and tailored solutions. With their extensive expertise and dedication to excellence, they play a vital role in facilitating global trade across industries. However, to better reflect their modern approach and international reach, Waypoint needed a refreshed brand identity that resonated with their audience and elevated their market presence.

What

Waypoint engaged us to redefine their brand identity, ensuring it captured their values, expertise, and forward-thinking approach. The project encompassed the creation of a new brand guidelines document, refreshed brand assets, and a suite of marketing materials to support their growth. Additionally, we were tasked with a comprehensive digital activation campaign, including social media marketing and the production of versatile marketing assets to boost their online visibility and engagement.

The project included:

Uplifted assets ensured consistency and professionalism across all channels.

Custom marketing assets enhanced communication with clients and stakeholders

Waypoint is now well-positioned for future growth with a cohesive, forward-looking brand.

How

We began by conducting a thorough analysis of Waypoint’s existing brand and market positioning, collaborating closely with their team to understand their goals and vision. From this foundation, we developed a cohesive brand guidelines document, detailing everything from logo usage to typography and colour schemes, ensuring consistency across all touchpoints. Next, we uplifted their brand assets, refining their visual identity to project professionalism, trust, and modernity. This included updated collateral such as presentation templates, business cards, and digital assets, all aligned with the refreshed brand.

To amplify their reach, we launched a digital activation campaign focused on social media marketing. By crafting engaging content tailored to their audience and leveraging strategic ad placements, we increased their brand visibility and upheld meaningful engagement. Supporting this effort, we designed a suite of marketing assets, including eye-catching visuals and polished content, ensuring Waypoint’s message resonated across platforms.

The Impact

The new brand identity established Waypoint as a modern, trustworthy market leader

Uplifted assets ensured consistency and professionalism across all channels

The digital activation campaign significantly increased brand visibility and engagement

Custom marketing assets enhanced communication with clients and stakeholders

Waypoint is now well-positioned for future growth with a cohesive, forward-looking brand

View live project

Here’s what they had to say

This project highlights how a reimagined brand identity and strategic digital activation can empower a business to strengthen its market presence and connect more deeply with its audience.