Who
Jack & Abel came to us with a vision: to create an exceptional online store that set itself apart by offering only the finest, ethically sourced items for the home. Driven by a commitment to sustainability and quality, Jack & Abel champions craftspeople who share their ethos of enhancing homes without compromising the environment. Their mission is to create a community of like-minded individuals who value beauty, sustainability, and ethical practices.
What
Jack & Abel needed more than just a website—they required a sophisticated brand identity and an e-commerce platform that reflected their premium positioning. The branding had to exude luxury while remaining approachable and in line with their sustainable values. The website needed to handle an initial launch with 400 products while offering custom features to provide a seamless shopping experience. Furthermore, they sought a scalable solution to grow their product catalogue and support future plans, including opening a physical retail store in 2025. Our involvement also extended into a comprehensive SEO campaign post-launch to drive visibility and sales, ensuring the brand gained the traction it deserved.
The project included:
Sales increased by 151% following the SEO campaign.
Orders grew by 142%, reflecting strong customer demand and engagement.
Conversion rates improved by 263%, demonstrating the effectiveness of the website and marketing strategy.
The product catalogue expanded from 400 to over 700 items, supporting future growth plans.
Jack & Abel is now positioned as a leader in ethical luxury, ready to launch a physical store in 2025.
How
We began with an in-depth research phase, analysing Jack & Abel’s target audience and market positioning. This allowed us to create a sophisticated brand identity that wouldn’t look out of place alongside luxury brands like Louis Vuitton. The branding is timeless, elegant, and perfectly aligned with their values of quality and sustainability. For the website, we built a customised Shopify store designed to scale with their growth. The platform launched with 400 products and featured bespoke functionalities to enhance user experience and streamline the shopping process. As the product catalogue grew to over 700 items, the Shopify store adapted effortlessly to accommodate new lines and features.
Post-launch, we implemented a strategic SEO campaign to increase visibility and drive traffic. The campaign delivered impressive results, significantly boosting sales, orders, and conversion rates, while establishing Jack & Abel as a leader in ethical luxury.
The Impact
Sales increased by 151% following the SEO campaign.
Orders grew by 142%, reflecting strong customer demand and engagement.
Conversion rates improved by 263%, demonstrating the effectiveness of the website and marketing strategy.
The product catalogue expanded from 400 to over 700 items, supporting future growth plans.
Jack & Abel is now positioned as a leader in ethical luxury, ready to launch a physical store in 2025.
This project showcases the power of thoughtful design, strategic e-commerce solutions, and impactful SEO to build a brand that resonates with its audience. Jack & Abel is now firmly positioned to lead in the ethical luxury market, combining timeless beauty with sustainability.
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