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Pledge

Simplifying Sustainability for Businesses

Who

Pledge is revolutionising how businesses measure, manage, and reduce their carbon footprints. Their innovative platform makes it easy to stay on top of climate impact by offering accurate carbon emission calculations aligned with the strictest standards, including GHG, GLEC, and ICAO. Backed by climate specialists and industry leaders like Checkout.com and Unity, Pledge empowers organisations to take meaningful action toward sustainability.

What

The brief was to build a sleek, minimalistic brochure site to highlight Pledge’s innovative products and provide a seamless user journey. The key goals were simplicity, responsiveness, and ease of maintenance, ensuring the client could easily manage updates post-launch. The project included: • A fully responsive website optimised for all devices. • Device-specific content delivery for a tailored user experience. • Seamless third-party integrations to enhance functionality. • A smooth project handover with user-friendly tools for client management.

The project included:

Fully responsive brochure website built for seamless user experience.

Device-specific content delivery for tailored engagement.

Integrated strong CTA tools to boost inquiries and lead generation.

Simple, effective design focused on clarity and impact.

How

We started with a fully responsive layout, ensuring the site adapted seamlessly to any device. From there, we refined the content structure, editing content blocks to align with Pledge’s messaging while maintaining clarity and simplicity. To refine mobile usability, we developed dedicated areas for device-specific content, ensuring the user experience remained consistent across all platforms.

One of the critical elements was crafting a strong call-to-action (CTA) on the homepage. Partnering with Zapier, we integrated marketing forms that encouraged users to get in touch quickly and efficiently. This intuitive approach made inquiries effortless and significantly improved lead generation. The final website is clean, effective, and aligns with Pledge’s mission. It may not rely on cutting-edge technology, but it excels in delivering a clear, impactful message that encourages action—a simple solution for a business focused on solving a complex global problem.

The Impact

The website helped secure further rounds of investment, solidifying Pledge’s position as a leader in Sustainability tech.

Delivered on time and within budget, showcasing Pledge’s products and raising awareness.

Provided a clear platform to help businesses understand and reduce their carbon footprints.

Created an intuitive user experience that supports Pledge’s mission to drive climate action.

View live project

Here’s what they had to say

This project highlights how a straightforward, well-executed website can amplify a brand’s mission. Pledge now has an effective platform to share their vision, inspire action, and continue driving meaningful change in the fight against climate change.