Who
The Women’s Golf Community UK is an inspiring organisation dedicated to transforming the landscape of women’s golf in the UK. Beyond the sport itself, their mission is to promote equality and empower women across all sports. By developing a supportive and inclusive environment, they are driving change and ensuring women’s voices are heard on and off the course.
What
The Women’s Golf Community UK approached us to lead a rebrand that would embody their values and resonate with their audience. The brief was clear: keep it clean and simple while incorporating earthy green tones to reflect their connection to the sport. Alongside the rebrand, they required social media templates to strengthen their online presence and ensure consistent communication across platforms. The project included: • Market research to inform brand direction. • Creation of four conceptual creative directions, refined into the final identity. • Development of social media templates set up in Canva for easy reuse. • Delivery of a cohesive brand identity to reflect their mission and values.
The project included:
Created a sophisticated, approachable brand identity that reflects core values.
Designed reusable Canva templates to enhance their social media presence.
Conducted market research to ensure the brand resonated with their audience.
Delivered a cohesive visual identity that empowers the organisation to drive equality in golf and beyond.
How
We began with a detailed market research phase, analysing audience demographics, competitor brands, and the unique values of the Women’s Golf Community UK. This research informed the development of four initial creative directions, each designed to align with their mission while offering distinct visual approaches. Through collaboration and feedback, we refined these concepts into a final brand identity that captured the organisation’s essence. The new branding featured clean lines, elegant typography, and earthy green tones, evoking both the sophistication of golf and the organisation’s commitment to inclusivity and nature. To support their online presence, we designed a series of social media templates that aligned with the new brand identity. These templates, set up in Canva for easy reuse, empowered the organisation to create professional, on-brand content for their platforms, maintaining consistency across all communications. The result was a brand identity and digital toolkit that not only reflects their values but also positions them for future growth and deeper engagement with their community.
The Impact
The new brand identity strengthened the organisation’s connection with its community and core values.
Clean, simple design and earthy tones resonated with their audience, elevating their online presence.
The social media templates streamlined their digital communications, boosting consistency and engagement.
The refreshed identity and toolkit provided a strong foundation for future growth and outreach.
Better positioned to lead change and inspire equality across the UK sports landscape.
This project demonstrates how thoughtful design, combined with practical digital tools, can empower an organisation to amplify its mission and make a lasting impact. The Women’s Golf Community UK now stands as a beacon for inclusivity and equality, driving change in golf and sports nationwide.
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