Who
Cars aren’t cheap. If the price of the vehicle isn’t enough to keep you up at night, the cost of maintenance might be. That’s where Car Protect Direct comes in.
Dedicated to saving you thousands and keeping you safe on the road, Car Protect Direct offers tailor-made monthly subscription plans, bundling servicing and warranty into one. Better still, they’re one of the only providers approved by Trading Standards.
Dedicated to saving you thousands and keeping you safe on the road, Car Protect Direct offers tailor-made monthly subscription plans, bundling servicing and warranty into one. Better still, they’re one of the only providers approved by Trading Standards.
What
When Car Protect Direct team got in touch and asked us to help build the Car Protect Direct site — we couldn't resist.
Car Protect Direct was looking for a modern and simplistic website, both in looks and features. While it needed to highlight their products, it required a smooth checkout for visitors, too — user experience was important.
Aside from helping with the build, we suggested improvements in tech and UX to ensure customers could check out in as few clicks as possible.
Car Protect Direct was looking for a modern and simplistic website, both in looks and features. While it needed to highlight their products, it required a smooth checkout for visitors, too — user experience was important.
Aside from helping with the build, we suggested improvements in tech and UX to ensure customers could check out in as few clicks as possible.
The project included:
Up to date digital strategy
End-to-end operational model
Streamlined payment options
Fully responsive website
How
So the Car Protect Direct website is a simple one, and that meant it needed a simple and smart user journey. In total, there are three core pages with nine variations, which are retrieved from CDP’s back-end via API. We then used 3rd party tech providers to make the checkout process as simple as it needed to be.
Another smart feature we included is the ability to look up a vehicle from its registration number. This saved the user time and meant they didn’t have to enter many form fields.
To speed up the checkout process further, we used a modern feature to look up the customer’s address, too. Where normally you’d have to enter a postcode and first line of address — with CPD’s it’s one or the other.
For those really in a hurry, we made it possible to check out by setting up a direct debit in three clicks. Yes, three. You see, once a customer has seen a product they want, buying it is their next thought. They don’t want to faff around entering every line of their address or spend minutes setting up a direct debit. They want to be in and out. And that’s what we made possible.
Another smart feature we included is the ability to look up a vehicle from its registration number. This saved the user time and meant they didn’t have to enter many form fields.
To speed up the checkout process further, we used a modern feature to look up the customer’s address, too. Where normally you’d have to enter a postcode and first line of address — with CPD’s it’s one or the other.
For those really in a hurry, we made it possible to check out by setting up a direct debit in three clicks. Yes, three. You see, once a customer has seen a product they want, buying it is their next thought. They don’t want to faff around entering every line of their address or spend minutes setting up a direct debit. They want to be in and out. And that’s what we made possible.
The Impact
Project turned around in short timescales, perfectly on budget
Simple to use, maximum user experience
Effective basket process aiding convenience & trust
Streamlined sign up for enhanced user adoption
COST EFFECTIVE, SIMPLE TO USE
Unleash your untapped potential
Get in touch to find out what we can do for your business.
© 2024 Untapped. All rights reserved.